S I M B A 's Story
S I M B A was founded in 2002 by Chairman Wang De Dun. The brand’s image comes from the lion, representing nobility and vitality. In Chinese culture, the "Auspicious Lion" symbolizes good fortune, while lions are seen as protectors around the world.
That’s why we choose the lion as our brand mascot and named it S I M B A. Our mission is to create thoughtfully designed baby products that bring happiness to families, ensuring every baby grows up strong and healthy—just like S I M B A.
The Origin of S I M B A
Why choose S I M B A
